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Loyalty
Loyalty programmes guests actually use
Points and tiers, cashback wallets, paid membership and partner rewards, designed around how your venues really trade and built to run without adding work for your teams.
What we are known for
Loyalty, built like hospitality.
We live and breathe loyalty, it is in the name. Every programme is built around your margins, your guests and your team, then delivered on web and in-app so a member is recognised whether they are booking from home or standing at your host desk.
Points & tiers
Earn on every spend, climb from member to VIP. Tiers your team can explain in one sentence and guests actually chase.
Cashback wallet
A balance that lives in the guest's pocket and can only be spent with you. The single most effective return-visit driver we build.
Paid membership
Annual or monthly clubs with real privilege: priority tables, resident rates, chef's table access, partner perks.
Surprise & delight
Automated rewards on birthdays, anniversaries, lapsed guests and big spenders, sent without anyone lifting a finger.
Return visits
The core metric. Every mechanic we design is measured against it.
Guest lifetime value
Members spend more per visit and come back sooner.
First-party data
Your list, your guests, no platform in between.
Direct bookings
Reward the guests who book with you, not through an aggregator.
The numbers
Loyalty is not a nice to have.
It is the growth plan.
+0%
Average visits
Members on an engaged programme, versus non-members, over two years.
+0%
Spend per head
How much more a recognised member spends each time they come in.
+0%
Revenue per guest
After adjusting for visits, group size and the cost of points awarded.
0%
Redeem every year
And 73% of those who redeem come back more than once.
On a mature programme with 45% member uptake, a venue serving 10,000 guests moves from roughly £536k a year to £1.67m, net of every point and reward given away. Figures come from our own client data and industry benchmarks, and we will model them against your covers before you commit to anything.