About

A hospitality studio, not a software vendor

We come from restaurants, beach clubs and hotel groups, so the programmes we build are made to be run by operators, not by consultants.

The founder

“Loyalty is not a points table. It is the reason someone chooses your room over the one next door, and we build the technology that earns it.”

Adam Purslow

Founder & CEO, TheLoyaltyCo

Adam founded TLC to give hospitality operators the kind of digital partner they had always been promised and rarely got: one that understands service, moves at the pace of a kitchen, and treats guest data as something to be earned. Today the team works across the UAE and the UK with restaurant groups, hotels and lounge brands.

Who we are

Digital solutions for hospitality, from hospitality people.

We work with some of the most prestigious hospitality brands in the region and beyond. We have run the floor, we have watched the covers, and we build technology that respects both. Everything we make is designed to bring a guest back one more time, and then again.

Based in Dubai and working across the GCC. We bring the same hospitality discipline to every market we serve.

Years of hospitality experience across the leadership team

Of our team have worked in restaurants, bars and hotels

Studios: Dubai, London and Berlin